Amazon MGM Studios is entering the summer movie season with undeniable momentum. Its upcoming live-action Masters of the Universe has ignited massive online buzz after its debut trailer pulled in more than 30 million views within its first week, instantly positioning the film as a potential blockbuster contender.
The response has been so strong that it has already outpaced early engagement for other highly anticipated June releases, including DC’s Supergirl. While trailer views don’t always guarantee box office dominance, the scale of attention surrounding Masters of the Universe suggests that audiences are eager to return to Eternia.
Directed by Travis Knight, best known for Bumblebee, the film marks his first live-action project in several years. It also represents the first big-screen Masters of the Universe adaptation since the late-1980s cult classic starring Dolph Lundgren — a long gap that appears to have only increased curiosity around the franchise’s return.
Until the trailer dropped, the production had remained largely mysterious. Aside from brief social media teases from stars Nicholas Galitzine and Camila Mendes, fans had little sense of how the iconic fantasy world would be reimagined. That secrecy paid off. The trailer offered a visually rich introduction to Eternia, packed with quick flashes of beloved characters and environments that encouraged repeat viewing and online speculation.
Galitzine leads the film as Adam, a seemingly ordinary man on Earth who carries a hidden origin tied to the distant planet of Eternia. Sent away as a child to escape the rise of the dark sorcerer Skeletor, Adam is eventually drawn back into a cosmic conflict that threatens his home world. Along the way, he reunites with legendary allies including Teela, Man-at-Arms, and the mystical Sorceress, while facing a formidable lineup of villains.
The cast alone has fueled discussion across social platforms. Jared Leto’s Skeletor remains largely unseen in marketing so far, adding intrigue, while supporting performances from Idris Elba, Morena Baccarin, Alison Brie, and Kristen Wiig hint at a surprisingly expansive ensemble.
Meanwhile, Supergirl is preparing its own theatrical arrival later in June, introducing Milly Alcock in the lead role following her brief appearance in Superman. Though early footage has drawn attention — particularly with fan-favorite Krypto — the marketing strategy has been more restrained, leaving room for momentum to build closer to release.
Both films will have a limited window to dominate the conversation before the arrival of Christopher Nolan’s The Odyssey, which is expected to command global attention later in the summer. Still, Masters of the Universe benefits from an early June release date, allowing it to capitalize on nostalgia, curiosity, and social media hype.
Whether Adam ultimately calls upon the power of Grayskull to become He-Man remains the central question — and one that audiences seem eager to answer on the big screen.
Masters of the Universe opens in theaters on June 5, followed by Supergirl on June 26.